July 31, 2008
Starting August 9, there will be no more ABC 5.
In its demise will rise TV5 which will sport a new look and will target the under-served 30 and below audience with new shows that will be a mix of reality, drama, variety, teens, cartoons and movies aimed at progressive Filipinos “who are open to change and are willing to try new things and experiences.”
TV5 is a result of a major blocktime agreement between Associated Broadcast Company headed by Antonio Cojuangco and MPB Primedia, Inc., the latter backed by Media Prima Berhad of Malaysia.
Commenting on the agreement, TV5 CEO Christopher Sy said:
“We realize that our target market is an active segment that may not have the time to try to follow something on a daily basis. As such, our schedule is based more on ‘appointment’ television with provisions for catch-up TV, allowing people the flexibility to watch our programs when it’s convenient for them.”
TV5 is hoping to attract a sizeable audience with its alternative offering and hopes to provide its youthful viewers with relevant shows.
July 31, 2008
German pharmaceuticals company, Boehringer Ingelheim, whose products include Pharmaton, Buscopan, Bisolvon and Dulcolax, has appointed Euro RSCG Manila as its Agency of Record.
The move by the pharma company was made to consolidate its consumer health care business under one agency and Boehringer Ingelheim decided that Euro RSCG was the agency to go with.
Euro RSCG Managing Director Norman Agatep believes that Boehringer Ingelheim chose his agency largely because of the strength of Euro RSCG’s strategic thinking, its creative execution, dedicated servicing and campaign results.
The German pharma recently moved its creative account for Pharmaton and Buscopan to Euro RSCG which was formerly handled by Ogivly & Mather and Leo Burnett, respectively. In 2007, it transferred from Ace Saatchi & Saatchi the Bisolvon and Dulcolax accounts to the Havas agency.
However, Boehringer Ingelheim awarded its US$4 million media account to Vizeum/Media Force, an Aegis Media company.
July 31, 2008
Finally, the winner has been announced.
Petron, one of the country’s top three oil companies, has awarded its media AOR worth about US$10 million to Starcom Mediavest.
Other bidders for the account included Carat, OMD and Universal McCann.
Petron’s current media arm is Ace Saatchi & Saatchi who also handles Petron’s creative in conjunction with Leo Burnett and Lowe. There are talks however that Ace Saatchi & Saatchi might lose the Petron creative account as well.
Petron Advertising and Promotions Director Charmaine Canillas said:
“We chose Starcom because of greater efficiencies and practicality of its tools which led to an insightful strategy appropriate for our industry.”
Petron is one of the Philippines’ top 20 advertisers.
July 28, 2008
Digital marketing agency Tribal DDB Philippines, an Omnicom agency, recently announced the appointment of John Lucas as its Managing Director.
Prior to Tribal DDB, Lucas was part of DraftFCB Philippines where he was Client Services Director and New Business Director handling such accounts as Smart Philippines, San Miguel Mills, and Hope Cigarette.
Prior to DraftFCB, Lucas had stints with Batey Ads Philippines and Image Dimensions.
July 28, 2008
The Philippines’ largest fast food company continues to makes strides offshore as part of its expansion.
Jollibee Foods Corp. announced today that it has acquired 12% equity interest in Chow Fun Holdings LLC, a US-based restaurant operator, for the sum pof $950,000.
Chow Fun runs and manages Jinja Bar and Bistro, an Asian restaurant that has two outlets in New Mexico.
In a statement released, Jollibee explained that the objective for acquiring a stake in Chow Fun is in line with the company’s thrust to “enhance its capability in developing Asian food restaurant concepts for the mainstream consumers in the United States as part of its long-term strategy.”
Last month, the Philippine food giant also acquired a 70% stake in Taiwanese food business, Lao Dong, worth about US$1.4 million.
In the Philippines, Jollibee’s burgers and chicken regularly outperform global fast food giants McDonald’s and KFC.
