Kris, Boy Open Ad Shop

Already reknown entrepreneurs in their own rights, the showbiz tsismis tandem of Kris Aquino and Boy Abunda added another feather to their caps when they joined up with erstwhile DDB exec Nonon del Carmen and Atty. Agnes Maranan to open MAD (Maranan-Abunda-Aquino-Del Carmen),  an advertising boutique.
The opening of MAD finally ended speculation about Del Carmen’s [...]

Maging Biogesic Ka Pa!

While watching the soap opera “Maging Sino Ka Man” last night, a scene between Chin-Chin Gutierrez (aka Corazon, president of the family-owned shipping line) and John Lloyd Cruz (aka Eli aka Gabriel, the once-lost-now-found son of Corazon’s sister and is now VP for Ops of the company) was without doubt a pitch for Biogesic, the [...]

Political Ads Sideline Regular Commercials

ABS-CBN’s TV Patrol reported last night that with the start of the campaign season today (February 13), more and more political advertisements will be making their way into mainstream media – TV, radio and print.
 
This has caused the alarm to be raised by the Philippine Association of National Advertisers (PANA) which said that the proliferation of [...]

Ad Moves: Raul Castro Goes to McCann Worldgroup, Leaves Lowe

After 20 years at Lowe Manila, Raul Castro vacated his Executive Creative Director post and moved to McCann Worldgroup to be its Chief Creative Officer reportedly beginning this month.
According to Adobo Magazine, both McCann Worldgroup and Lowe Manila confirmed the report. As CCO, Castro will be supervising all creative outputs of the McCann Worldgroup’s businesses [...]

Political Ad Spams on TV

Unwanted and unsolicited.
Just like your usual everyday spam — mail, email, and SMS – political ads are unwanted and unsolicited.
With the election just a few months away, our beloved politicians (at least those who are running) are once again invading our daily lives to remind us to vote for them. And with the apparent relaxation of the campaign rules, political [...]