Mobile and Internet Marketing Group Drafts Advertising Guidelines

This maybe a little late but might still be of interest to Pinoy marketers …
Companies and group hoping to harness the power of the mobile phone and the internet as advertising media should think twice before engaging in spam-like activities.
A newly-formed organization called the Internet and Mobile Marketing Association of the Philippines (IMMAP)  recently concluded [...]

R2D2 Turns Mailman

From the international marketing scene, courtesy of Yahoo …
To commemorate the 30th Year since the first installment of Star Wars was seen in movie houses, Lucas Entertainment and the US Postal Service will be making the diminutive robot, R2D2, more visible in public.
R2D2, or at least the robot’s semblance, will be seen at just about [...]

Alicia Mayer Wears Lettuce Bikini for a Cause

Vegetarians, especially male vegetarians, will definitely like the crispness and freshness of the latest campaign of People for the Ethical Treatment of Animals (PETA).
In their latest campaign to promote vegetarianism (yes, eat ONLY veggies), they had local sexy actress, Alicia Mayer wear crisp Romaine lettuce as a two-piece bikini.  Seven pieces of lettuce covered the [...]

Cannes Radio Taps David Guerrero to Head Jury

The Filipino advertising industry has just received worldwide recognition anew.
Local advertising top honco, David Guerrero, chairman and chief creative office of BBDO Guerrero Ortega, was named Jury President of Cannes Radio Lions. He is the first Filipino to head the prestigious awards-giving body of the advertising world as well as being the first Southeast Asian.
Adobo [...]