Cigar Billboards Now Banned in RP

Amidst a strong tobacco lobby group in the legislature and the protests of tobacco-cigarette manufacturers, a ban on outdoor advertising of tobacco products was enforced all over the country.
The ban covers all forms of outdoor advertising of cigarettes including billboards, banners, standees, posters and other media forms deemed as outdoor advertising.  The only advertising that cigarette manufacturers can implement [...]

Movie Promo Turns 7-11s to Kwik E-marts

This has got to be one of the craziest yet obviously effective way of promoting and hardselling a product (in this case, a movie) without eliciting a violent reaction from consumers.
7-11 and the 20th Century Fox, in a bid to promote the upcoming The Simpsons Movie, converted a dozen 7-11 branches in several cities in the US [...]

Filipino wins First SEO World Championship

Another Filipino makes his mark — in both the real and virtual worlds!
Benj Arriola, a chemistry grad turned website designer and internet marketer and now based in the US, won the first ever Search Engine Optimization World Championship, a global contest that hopes to challenge the best SEO practitioners out in the field and boost the popularity of [...]

“Intrusives” Invade Pinoy Tele-Novelas

As the popularity of tele-novelas continue to perpetuate, we can expect more and more advertisers to be intrusive.
I call these so-called ploys and gimmicks as “intrusives”. Basically, what the advertiser tries to do is incorporate their selling into the show’s storyline. In nowadays’ TV scenarios, intrusives no longer just sit there and get panned by [...]