Adformatix, MPG Phils. Mix and Match Media Tools

In a non-equity deal, Adformatix, the largest independent Filipino ad agency, and MPG Philippines, have teamed up their media capabilities to better serve their respective clients.
The media team Adformatix and that of MPG Phils. are expected to share research tools and methodologies which in effect will combine Adformatix’s “local know-how” with MPG’s “global savvy” which [...]

No Inertia for Kinetic on Smart Appointment

Outdoor advertising specialist, Kinetic Worldwide, was recently appointed by telecoms giant, Smart Communications, to be its official outdoor media agency — an appointment that comes with a hefty Php 270M value.
As Smart’s lead outdoor media agency, Kinetic will be responsible for planning and buying  of outdoor media “while creatively advancing Smart’s business”. A challenge for [...]