China’s QQ Earns $523M in 2007

It must be something cultural.
While FaceBook and MySpace, the most popular social networking sites in the Western hemisphere, are encountering challenges in terms of revenues, it looks like the two sites’ Chinese counterpart has reaped in the rewards.
China-based QQ reported an income of US$523 million, four times the reported revenue of FaceBook at US$150 million [...]

Publicis Reorgs to Better Digital Media Performance

Hoping to offer its clients better digital media services, the Publicis Groupe, one of the world’s largest advertising conglomerates, announced that a reorganization is set to take place that will affect its four media-buying agencies namely Starcom MediaVest, Denuo, ZenithOptiMedia and Digitas.
Publicis is taking on a new initiative called VivaKi which “will take advantage of [...]

Largest Billboard in the World Has Bloomed

Online betting exchange Betfair.com creates the world’s largest billboard in Vienna, Austria — made up of flowers and grass. It’s as big as 50 soccer fields and can be viewed in full from an airplane. It actually greets passengers coming into the country to participate in the upcoming Euro 2008.
This has been ratified by the [...]

Campaigns & Grey Rejects WPP Bid

The axe has fallen.
Adobo Magazine reports that negotiations between advertising conglomerate WPP and the Philippines’ Campaigns & Grey have ended with Campaigns & Grey’s chairman, Yoly Ong, saying no to the WPP offer of a buyout.
The local agency has been in talks with Grey Advertising’s parent firm, WPP, since 2007. However, after a series of [...]

Hotshot Agency Wins RP’s First Media Lion

Adobo Magazine reports that two-year creative hotshot, DM9 JaymeSyfu, bagged the Bronze Lion for Media Lions competition for their work for the women’s group Gabriela.
The work for Gabriela, “Duct Tapes” a series of posters aimed at creating awareness for the women’s group’s advocacies won for DM9 JaymeSyfu the country’s first Media Lion, awarded to “media [...]