ABC 5 is Now TV5

Starting August 9, there will be no more ABC 5.
In its demise will rise TV5 which will sport a new look and will target the under-served 30 and below audience with new shows that will be a mix of reality, drama, variety, teens, cartoons and movies aimed at progressive Filipinos “who are open to change [...]

Boehringer Ingelheim Account Goes to Euro RSCG

German pharmaceuticals company, Boehringer Ingelheim, whose products include Pharmaton, Buscopan, Bisolvon and Dulcolax, has appointed Euro RSCG Manila as its Agency of Record.
The move by the pharma company was made to consolidate its consumer health care business under one agency and Boehringer Ingelheim decided that Euro RSCG was the agency to go with.
Euro RSCG Managing [...]

Petron Chooses Starcom as Media Agency

Finally, the winner has been announced.
Petron, one of the country’s top three oil companies, has awarded its media AOR worth about US$10 million to Starcom Mediavest.
Other bidders for the account included Carat, OMD and Universal McCann.
Petron’s current media arm is Ace Saatchi & Saatchi who also handles Petron’s creative in conjunction with Leo Burnett and [...]

Lucas Named Tribal DDB Managing Director

Digital marketing agency Tribal DDB Philippines, an Omnicom agency, recently announced the appointment of John Lucas as its Managing Director.
Prior to Tribal DDB, Lucas was part of DraftFCB Philippines where he was Client Services Director and New Business Director handling such accounts as Smart Philippines, San Miguel Mills, and Hope Cigarette.
Prior to DraftFCB, Lucas had [...]

Jollibee Expands Business in U.S.

The Philippines’ largest fast food company continues to makes strides offshore as part of its expansion.
Jollibee Foods Corp. announced today that it has acquired 12% equity interest in Chow Fun Holdings LLC, a US-based restaurant operator, for the sum pof $950,000.
Chow Fun runs and manages Jinja Bar and Bistro, an Asian restaurant that has two [...]