Starting August 9, there will be no more ABC 5.
In its demise will rise TV5 which will sport a new look and will target the under-served 30 and below audience with new shows that will be a mix of reality, drama, variety, teens, cartoons and movies aimed at progressive Filipinos “who are open to change and are willing to try new things and experiences.”
TV5 is a result of a major blocktime agreement between Associated Broadcast Company headed by Antonio Cojuangco and MPB Primedia, Inc., the latter backed by Media Prima Berhad of Malaysia.
Commenting on the agreement, TV5 CEO Christopher Sy said:
“We realize that our target market is an active segment that may not have the time to try to follow something on a daily basis. As such, our schedule is based more on ‘appointment’ television with provisions for catch-up TV, allowing people the flexibility to watch our programs when it’s convenient for them.”
TV5 is hoping to attract a sizeable audience with its alternative offering and hopes to provide its youthful viewers with relevant shows.
