German pharmaceuticals company, Boehringer Ingelheim, whose products include Pharmaton, Buscopan, Bisolvon and Dulcolax, has appointed Euro RSCG Manila as its Agency of Record.
The move by the pharma company was made to consolidate its consumer health care business under one agency and Boehringer Ingelheim decided that Euro RSCG was the agency to go with.
Euro RSCG Managing Director Norman Agatep believes that Boehringer Ingelheim chose his agency largely because of the strength of Euro RSCG’s strategic thinking, its creative execution, dedicated servicing and campaign results.
The German pharma recently moved its creative account for Pharmaton and Buscopan to Euro RSCG which was formerly handled by Ogivly & Mather and Leo Burnett, respectively. In 2007, it transferred from Ace Saatchi & Saatchi the Bisolvon and Dulcolax accounts to the Havas agency.
However, Boehringer Ingelheim awarded its US$4 million media account to Vizeum/Media Force, an Aegis Media company.
