Finally, the winner has been announced.
Petron, one of the country’s top three oil companies, has awarded its media AOR worth about US$10 million to Starcom Mediavest.
Other bidders for the account included Carat, OMD and Universal McCann.
Petron’s current media arm is Ace Saatchi & Saatchi who also handles Petron’s creative in conjunction with Leo Burnett and Lowe. There are talks however that Ace Saatchi & Saatchi might lose the Petron creative account as well.
Petron Advertising and Promotions Director Charmaine Canillas said:
“We chose Starcom because of greater efficiencies and practicality of its tools which led to an insightful strategy appropriate for our industry.”
Petron is one of the Philippines’ top 20 advertisers.
