About the Blogger

Armed with a degree in Journalism from the University of the Philippines, RRagandan set out to conquer the advertising industry but failed miserably and has had to take the opposite side of the fence and become the client.

RRagandan has a decade of marketing and creative communications experience gained from different industries — from publishing to IT, from financial to online marketing. He started his career while still a college student doing freelance writing work for a major daily. After college, he continued doing freelance work while pursuing a possible career in advertising but instead landed in the corporate setting where he has built a 10-year marketing-oriented career.

RRagandan continues to be a marketing wizard in development, mixing traditional marketing with interactive marketing for one of Asia’s leading internet-driven companies. He has a lifelong interest in advertising, graphic and interactive design, and in online marketing.

Aside from PMO, he writes regularly in his personal blog and at Sportsblitzer.